Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

first_imgView more presentations from Jonathon d. Colman. For more than a decade, Jonathon Colman has designed, developed, and promoted web sites for nonprofits, including The Nature Conservancy and Conservation International.In this fantastic slideshow, Jonathon offers 10 online marketing goals everything nonprofit should live by, as well asTo dominate: First get found, then get more and better trafficLeverage existing networks to reach out to new sites/communitiesPlace priorities on most valuable audiences, sites/communities that workUse both organic SEO results and SEM ads to increase targeted trafficSaturate channels with friendly content, build positive reputationMonitor online reputation, respond quickly to negative influencesDesign landing pages for success on a per-audience/per-source basisAnalyze traffic to measure ROI, revise tactics, and set strategyThe presentation also offers simple, straightfoward tips for optimizing your online marketing across seven categories:FindabilitySearch engine optimization [SEO]Search engine marketing [SEM]External web marketingOnline reputation managementLanding page designWeb analyticslast_img read more