IKEA to open its first store in Morocco

first_imgCasablanca- Ikea, a Swedish, multinational furniture company, finally arrives in Morocco.Founded by Ingvar Kamprad, Ikea, a Swedish-born Dutch company, specializing in the design and retail of furniture and decorative items, prepares to settle in Morocco, according to Moroccan weekly magazine TelQuel.After finalizing its feasibility studies, the Swedish brand has already selected a site in Casablanca, where it will open its first store. The project manager and the franchise of Ikea will be SYH Morocco, a subsidiary of the giant Kuwaiti group, Al Homaizi.“Moroccans will soon have access to a wide range of aesthetic and functional products at very affordable prices,” TelQuel quoted the company manager as saying.According to the same source, the company will hire 300 people and create many indirect jobs. The Swedish multinational is already present in 44 countries worldwide, and has now arrived in Morocco to compete with other giants in the same profession that have already gained ground in the kingdom, mainly Mobilia and Kitea.© Morocco World News. All Rights Reserved. This material may not be published, rewritten or or redistributed.last_img

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