China economy is currently facing a very serious downward pressure, the domestic tourism industry in the overall slowdown trend, many before the bustling high-end shopping has become scarce customers "museum". But this does not stop the Chinese people from overseas consumption boom.
photo source: Oriental IC
Paris street, Lafayette department store flagship department store door, 26 year old from Qingdao to respect and family are eager for a fight, ready to start their shopping trip.
China tourism group of tourists will have this store door jammed. Shopping malls, Louis Weedon, Chanel and other luxury stores full of Mandarin speaking Chinese shoppers. For the sake of security, the security staff of the mall also had to pull up the cordon, a wave to put. Chinese shoppers stopped outside can only wait patiently.
"Wall Street journal" in a recent report on the arrival of France, "Chinese guests" made the above description.
in recent months, the stock market wide shocks China once let the luxury goods business heavy-hearted, prior to the devaluation of the renminbi is also considered to weaken the purchasing power Chinese a knife". This makes such as Ferragamo with sales as the "pillar" of the brand was particularly cold winter.
for example, this year, the international luxury goods in China collective price wind blowing. In March 24th, Chanel’s official price in mainland China fell by 20%. At the beginning of April, the price of Prada in Asia outside japan. French luxury brand Dior two handbags in mid March also reduced by 10%. There are also unable to sit in the end of GUCCI, hastily joined the price boom.
but if you only see these one-sided information that the Chinese people’s impulse to buy has shrunk, it really is "see trees, not the forest".
China economy is currently facing a very serious downward pressure, the domestic tourism industry in the overall slowdown trend, many before the bustling high-end shopping has become scarce customers "museum". But this does not stop the Chinese people from overseas consumption boom. For those luxury brands, is undoubtedly a good thing, at least in its powerful buffer Chinese mainland sales decline.
there is no doubt that the strong euro exchange rate advantage brought and lower import tariffs for luxury goods in Europe is more popular, despite China’s recent devaluation of 3%, but Chinese savvy consumers still feel is to "earn".
according to the tax rebate company Blue (Global) statistics, Chinese tourists in Europe in the first half of 2015 average consumption rose 7% over last year.
the agency’s data further show that in July, the total consumption of Chinese tourists increased by as much as 73.6% in Europe