UK retailer starts offering used game preorders

first_imgThe sale of used video games is a contentious one. From the consumers point of view it can mean getting an older game cheaper, or managing to find a game you just can’t buy new anymore. It’s also a way to generate some cash for that next game purchase.For publishers and developers its a business practice they’d rather see killed off. Even though they spent all the money developing and marketing the game, its the retailers making all the profit on the re-sale of the same copy of a game repeatedly. That’s what led to the introduction of schemes like Project Ten Dollar.Retailers are the biggest winners in the used games market as it generates lots of additional profit. But one UK retailer named GAME has possibly gone a step too far this week with a new offer. It now lets you pre-order used copies of games before new titles have even been released.That’s right gamers, you can decide you don’t want to pay the new game price for that title out next week, and instead pre-order the first batch of trade-in copies the store chain gets at a lower price.To begin with eight games are being made available for used pre-order. They include:Fight Night ChampionWWE All-StarsVirtua Tennis 4HomefrontDragon Age IIShift II: UnleashedTiger Woods PGA Tour 12Crysis 2The typical pre-order price seems to be 33% below the new retail price, with those pre-order copies expected to become available one week after a game’s launch.Read more at Eurogamer.netMatthew’s OpinionPublishers and developers will be more than a little angry about such a promotion. I also don’t agree that an offer like this is good for the video game industry. It is effectively enticing users to wait and pay less for a used game that sees no revenue going to the publisher/developer who created it.It could mean that some of the launch day buyers so vital to the revenue streams of developers decide to hold off purchasing, realizing how much money they could save for waiting a week. GAME is effectively killing its own business with this for a short term gain. If the developers don’t get paid they go out of business leading to fewer games and less revenue for retailers in the long term.A step too far? A definite yes.last_img

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