Jingdong to the countryside whitewashing Ali charity abroad

 

is the same as the electricity supplier giant, nearly a year of Jingdong and Ali is not on a channel".

due to the value of the three or four line of the city and the rural market, in June this year, the Jingdong began with vigour and vitality "whitewashing" action, "build up the family fortunes by working, thrifty by Jingdong" appeared in advertising slogans on the walls of towns and villages.

and Alibaba was aimed at the cross-border electricity supplier, in November at the world Internet Conference, Ma’s speech passion: "Ali to help more small business growth, not only is Chinese, should be extended to the world."

Jingdong "Villages" market accounted for

Jingdong CEO Liu Qiangdong recently frequently mentioned in his hometown of Suqian, in fact, not only in order to promote their "counter attack" deeds, with more Jingdong "countryside" strategy to keep step with.

recently, Jingdong go to the countryside compact pace. In December 17th, with the "poor banks" said the Grameen cooperation, Liu Qiangdong said the use of big data, and small loan experience of Grameen, explore a new model of China rural small micro loans.

December 21st, the county government of Sichuan province has become the first signing of the Jingdong to the countryside village "spark pilot", cooperate in the countryside, industrial city on the characteristics of agricultural products.

in fact, go to the countryside as early as Liu Qiangdong’s plan.

December 23, 2013, Liu Qiangdong officially comeback, the first day of public channel sink strategy. He also dished out specific plans, including three or four cities in the fall of advertising, and improve logistics and distribution speed. In the Yangtze River Delta, the Pearl River Delta and Bohai economic circle three, Jingdong to sink to the township and village level."

for electricity supplier companies, a second tier cities online shopping growth is slowing down, but the countryside is an attractive market to be excavated.

according to Ali Institute of rural e-commerce consumer report (2014) shows that the size of the country’s rural online shopping is expected to reach $180 billion in 2014, will exceed $460 billion in 2016.

report also found that in rural areas, the popularity of smart phones is higher, the main equipment to become a rural online shopping family, the proportion of mobile shopping is even higher than the city.

so, in June this year, the Jingdong began with vigour and vitality "whitewashing" action, "build up the family fortunes by working, thrifty by Jingdong" appeared in advertising slogans on the walls of towns and villages. In addition, the "Caravan malls line", "city card (the billboard)" the Jingdong brand into the country.

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is the channel sink?

in the expansion of its own express range, while Jingdong also with traffic overlord Tencent cooperation, access to the exclusive use of mobile phones and WeChat QQ two mainstream mobile portal.

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