of different times, people’s dreams are different, and in the current era of entrepreneurship, set up shop, when the boss, became the dream of many people’s minds, franchise mode circle many people who want to be boss of the dream. But in the face of a lot of joining the risk, investors can do more opportunities for success? In other words, join the chain to win the key points?
1, positioning: popular consumer route
franchisees must first understand that joining is not a guarantee of profit.
to join the basic concept is the brand and the management of the experience of teaching, the franchisee because they do not understand the management of technology, so we want to join. That is, the layman, through short-term training and education can play. However, to join in the short term from novice become proficient, operating techniques must be simple.
like convenience stores, has been able to attract a large number of franchisees, it is because the operation technique is simple, as long as the clerk will use the cash register, goods will fill the shelves can, operation is very simple, the new staff always on-line quickly in the short term. We like spring Juxiang too, the headquarters for salesperson training has a complete set of professional training mode, including the introduction of products, sales etiquette, sales skills and so on; for franchisees, we will provide the spring Juxiang relevant successful operation manual for the convenience of franchisees to study better.
in addition, the product must also be popular consumer goods. Many people think that the shop selling goods must have a unique, distinctive, to be out of the ordinary, this concept is not wrong, but the concept is only suitable for shops, boutiques and shops. In other words, the specialty store is only applicable to the number of stores within a certain scale business model. Once the number of stores need to expand, increase the number of franchise, the goods can not be sold only to emphasize the uniqueness, and must be replaced by the popular consumer line, the product must be very popular.
2, the size of the number of stores:
not overdo sth.
an enterprise if you want to expand the franchise, you must achieve the economic scale of the chain, which is to open enough to join the store. Moreover, the headquarters of the franchise for each of the stores continued to charge the cost can not be too high. Therefore, the store must be more than the total amount of fees collected from the store can make headquarters self-sufficiency.
, however, the number of stores can not be too much. If the store opened more and more, then the scope of each store is bound to become smaller, it means that consumers will be less and less. Competitors increased, but the consumer market did not grow with the number of stores.
at the same time, the store’s consumer objects can not be like the commodity is not subject to regional restrictions