even if the men’s market is indeed a very large demand, however, almost any business will encounter a weak season. Therefore, do a good off-season, for any one of the shopkeepers are very important point. A lot of men’s reaction to the first season is to join in business promotion, price discount, the way of boosting sales, but men’s franchisee the most basic approach should seize the channel market in the off-season, established a sales , to lay a good foundation for men to join the season.
as the franchisee must first improve their psychological quality, if frequent "price war", "group purchase" a large number of promotional activities, this approach not only allows consumers to the product promotion paralysis, will make the brand construction stalled, the men’s franchisee should actively face new market demand.
men’s clothing stores even if the use of promotions, promotional efforts can not be too large, a sales growth is limited, channel two is to prevent a huge backlog of products, will hinder the promotion of late, key is to consolidate the market infrastructure and customer relations.
men’s franchise business common way to be taken with the normal proportion of rebates, sweepstakes, strengthen distribution and to stimulate interest in the channel continued to purchase, the effective use of funds, brand menswear stores will also carry out consumer promotions, to assist in the smooth circulation channel of products. In this regard, we need to pay more attention to the construction of the market basis, the operator can take advantage of this time to carry out the weak link in the marketing, improve their competitiveness.
industry is off-season, can not ignore the relationship with the customer’s franchise operators, the specific circumstances encountered in business, but a good relationship with customers is the source of the security foundation, also is the key!
a shop wants to spend the off-season, naturally need to master a certain business strategy, so as to ensure that the store business to get better development. This is the men’s franchisees how calm in the face of industry off-season, in addition to these men’s brand should be the biggest business center to attract consumers with the brand, in the new generation of consumer service, develop more resources in the off-season, this kind of competition can be avoided, to avoid mismanagement problems.